5 Tips On How to SEO Your Pinterest Pins, Boards and Profile

By Adam Bauthues

Pinterest is terrific for growing your business’s online visibility. Not only does this get you found by those who are active on Pinterest, it can also boost your presence in search engine results. In this particular short Pinterest SEO guide I will show you 5 useful and straightforward ways to SEO your pins, boards and profiles on Pinterest.

1) Pinterest Profile

Use your profile to your advantage. Be sure to add your site’s URL, and pay specific attention to the “About” section. Construct an appealing description that includes your best keywords without sounding overly optimized. It’s also a good idea to fill in your location, especially if you deal with a local market. Ensure that search privacy is shut off so that your profile will appear in search results.

2) Pinterest Board

Select optimized titles for your boards. Make them catchy and descriptive while using appropriate keywords, and fill them with on-topic pins. An efficiently optimized board has lots of potential for high search rankings.

3) Pinterest Pin File Name

When uploading pins, pay attention to file names. When uploading content from your computer, you have control over the file name. Use this to your advantage. Rename the file using relevant keywords before you upload it. Search engines take file names into consideration, so it will be worth your while.

4) Pinterest Pin Description

Use keywords in your pin descriptions. Whether you design an original pin or repin something from another user, you can write your own description. There is a 500 character limit, so you will not be able to work in too many keywords without appearing spammy. But choosing a couple of good ones suffices, because the description will work in conjunction with the name of the board to get the attention of the search engines.

5) Pinterest “Pinning” Tip

Pin items from your website. A link to the site it comes from appears along with the pin when you pin from a web page. That means a new link to your site each time you or another person pins from it, and every time someone else repins that pin. These links are not followed by search engines, but they might be followed by Pinterest users. You can also add a link to the description. Description links are followed by search engines.

Following this simple Pinterest SEO guide will make sure you get the most out of your Pinterest marketing efforts. By using keywords in the correct places, you can get better search engine placement for your Pinterest profile, pins and boards. And by linking to your site where appropriate, you can improve its search rankings.

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If you found value in this simple Pinterest SEO Guide, I would like to invite you to access more free Pinterest marketing training at my blog: http://empowernetwork.com/projectmarketer