Adding value to your product (or affiliate product) is an excellent strategy. But if you put a dodgey bonus together, or do this in the wrong way, you can devalue your offer so much that it becomes worthless. Simple as that.
So here’s a general rule of thumb for you.
If you’ve really thought about it, dug about and tried to find something to add in as a good worthwhile bonus, but you honestly can’t find anything that fits the bill, go with nothing.
No bonuses are better than one that turns your potential customers away.
If you go over the top with hypey bonuses that aren’t really offering any REAL value, you’ll begin losing your potential customers. So it’s better to go with none and save your credibility from taking a hammering.
Your bonus doesn’t have to be tangible. It doesn’t have to be an ebook, it doesn’t have to be a piece of software.
Open your mind a little and think about other things you could offer to people along with your product.
Are you respected in your field of expertise? How about a free one hour, no strings phone or video consultation, or even a follow-up consultation to see how they’ve done with the product you’ve just sold them?
This isn’t such a hard thing to implement if you have the knowledge. Just be careful not to try to give 100 people a free two hour consultation every week.
It doesn’t matter what you’re selling, you can use this method somewhere, whether it’s an hour free technical support, or a free 30 minute confidence builder to ompliment your main product. It’s totally up to you.
Just remember to keep it real!
